Turbo Tax Tee
£23.00
A faithful tribute to one of Porsche’s most memorable advertising moments, this tee celebrates a bold chapter in the brand’s history.
In 1990, when the U.S. introduced a “luxury tax” targeting high-end goods, Porsche responded with this now-legendary print ad. It asked, “What will they tax next? Sex?” Beneath the provocative headline sat the timeless silhouette of the Porsche 911, accompanied by a reminder that buying a Porsche was anything but frivolous: after five years, it held 92% of its value.
This campaign perfectly embodied Porsche’s philosophy — intelligent performance, enduring value, and a touch of irreverence.
Printed on premium mid-weight cotton, this tee retains the bold typography and minimalist layout of the original ad — an homage to both Porsche’s engineering legacy and its fearless approach to marketing.
Features:
100% premium combed cotton
Classic Porsche 911 silhouette artwork
Soft-touch screen print with archival accuracy
Heritage label detailing
Relaxed unisex fit
A statement in understatement — the spirit of Stuttgart, reissued.
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Medium fabric |
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